April 21, 2005

the Basics

LMNtal = elemental. Obvious once you say it out loud a couple times, but really quite vague. Still it's been dear to my heart long before the ideas of Anni Poppen Design and Reaction Design. Sticking with vague, I'll introduce you to the even less obvious identity of LMNtal. Those four little circles on the "shirt tag" (as Barry calls it, cute, I know) to the bottom right are not only clickable but also the logo. Yep, the logo. Water, earth, air, and fire. All summed up:

LMNtal brings you simplicity in its purest and most beautiful form, while balancing all the elements at hand, and creating design to communicate between you and your audience.

It's a different look than what Reaction Design gave you, but it better defines what we've been doing all along. So, you still get the casual and playful employees of Reaction Design, but you see our talents right away through LMNtal.