Persimmon Grocery

:: 2004 CHAAMPS winner for corporate identity ::
Thad Morrow's second business and second chance for LMNtal to work with him, Persimmon is the modern version of the 1930s New York corner store. And that was the challenge when getting this corporate identity together. Still wanting the clean and simple look, but with the tradition and comfort that should come with your neighborhood deli. We played a lot with changes in letterhead, envelope, and business cards to get that exact feeling. But the wordmark pretty much says it all. They just got in their gelato machine, I highly recommend a stroll over there for a better than ice cream treat!