Caffe Paradiso

A local coffee shop in Urbana, it's been a staple location for inspiration or kicking back for five years now I believe. Melissa Fanella, owner of Paradiso, is a strong women with an artistic background. The shop itself exudes that with a European feel. How do you get all of that into one identity? We went with a Mediterranean color and soft curves in the logo, but the type brought in a more traditional and stable element. All of which are key parts in why Caffe Paradiso is so successful and loved in this community today. You should stop by on Thursdays for the best Italian beef I've ever had!